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In celebration of Dubai’s World Expo 2020 success, leading UAE-based branding agency, The Brand Foundation (TBF) has today launched its Start Big Initiative, designed to support entrepreneurs with limited capital brand their businesses in a world-class manner from the start.

Professional branding services are typically within reach of start-ups with substantial financial backing, leaving self-funded entrepreneurs and those with limited capital with a dilemma… invest in my brand now or later?

“Having a strategically positioned, professional brand is often the difference between failure or success. Start-ups face stiff competition from more established competitors, and your brand presents a key opportunity to communicate your differences, maximizing your competitiveness and shaping perceptions about who you are and what you do right from the start, “ said Lisa Knight, Founder of The Brand Foundation.

Lisa believes that getting it right from the start is vital – so in order to make the decision easier for entrepreneurs TBF has devised an SME branding package that provides businesses with a branded toolkit of essential assets (such as a brand identity, website, corporate stationery) in order to excel.

Start Big was officially launched on 27 November 2013 to coincide with the news that Dubai has won the rights to host the World Expo 2020.

The Brand Foundation FZE

27 November 2013, United Arab Emirates

Telephone: +971(0)4 3116 650

http://thebrandfoundation.net

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Although we are acutely aware of the macro industry challenges, we are a listening agency, so what we do depends on your business objectives. Once we identify the problems we will rectify, we present you with our recommendations to achieve those objectives, agree the strategy with you and then progress to implementation. This is what we call ‘Full Engagement’, however we recognise that not all of our clients want or need this level of service, so we also offer what we call ‘Part Engagement’ services, this suits clients who need something specific; a website, brochures, factsheets, credentials documents, an advertising campaign, or a new logo. NB: The UAE market is totally saturated, if you’re a commercial/residential real estate developer we encourage you to adopt a holistic approach and invest in your brand. You are not likely to see a return on a brochure and new identity alone.

CREATIVE SERVICES – ARCHITECTURE + MASTERPLANNING
A copy of our architecture manifesto is available on request or you can read part I here.
STRATEGIC SERVICES – BRAND AUDITING
We look at your brand weaknesses & strengths, evaluate your business objectives and ensure that your brand is in line with your objectives. This is traditionally done with the co-operation of your CEO, Marketing Director, VP, and your ground-level staff – as internal brand buy-in is also important. It isn’t unusual for one of our staff to be based at your offices during this period.

STRATEGIC SERVICES – BRAND STRATEGY
Again, an early stage activity that comes after the findings of the audit have been reported and discussed. Together, we formulate the most effective brand strategy to meet your objectives. Once the strategy and subsequent message is agreed we move into the implementation phase, typically naming, re-naming, graphic design, architectural design, interior design, web design & copywriting.

CREATIVE SERVICES – PRINT
This might include logo or brand mark design; corporate brochures, product brochures, leaflets, annual reports, factsheets, customer loyalty magazines, press & outdoor advertising, privilege cards, and a multitude of internal presentations and documents.

Luxury property brochure, India

CREATIVE SERVICES – DIGITAL
This can include a corporate website build /refresh, innovative product sites, complex Flash presentations, e-marketing campaigns, staff intranets, or bespoke digital solutions that involve cutting edge technology such as Augmented Reality (with a partner agency).

STRATEGIC SERVICES – MARKETING
We formulate global and regional mixed-media marketing plans that arm your organisation with a clear strategic framework going forward. External research is commissioned where relevant.

Creative

# Branding
# Re-branding
# Architecture
# 3D rendering
# Copywriting
# Masterplanning
# Illustration
# Graphic design
corporate brochures | product brochures | advertising (online, print, outdoor) | reports | factsheets
# Web design & development
corporate sites | product sites (CMS, Flash, PHP, MySQL, e-commerce)

Strategic

# Brand architecture
Clarification | Brand extensions | JVs & their relationship to masterbrand
# Brand auditing
Research & SWOT analysis | Core message review | Positioning analysis | Competitor analysis
# Brand equity
Definition | Framework
# Brand strategy
Focus | Corporate change management
# Strategic marketing
research | targeting | budget management | planning

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