TBF is a branding agency with a deeply holistic ethos. We work in various industries, however our core client base operates within the real estate industry, or are connected to it.
We provide integrated branding and architecture services to real estate developers.
We offer this unique service to support our philosophy that branding, architecture and interior design should be integrated from the start of the real estate brand-building process – at the architectural concept stage, as opposed to the traditional method whereby brand is treated as an add-on and applied afterwards. We can, and often do get involved at various stages of the development cycle.
This methodology applies to all brands with a physical space to consider; retail, hospitality, food & beverage, financial services & banking, for example.
To us, brand is more than a logo and a brochure. Brand in the real estate sector is a lifestyle, a space that evolves into a living, breathing community where people live, work and shop. Real estate branding is all about sustainability – after all, the product is around for decades. And by that we don’t mean sustainability as in ‘green’, and not to disregard eco-friendly building, but we mean your real estate brand should be sustainable. This is where brand standards come in.
A sustainable, holistic real estate brand that has considered and locked-in the end-users desired day-to-day experience, from the design of the building all the way through to the facilities management is a real estate brand of the future, a valuable one at that.
A flashy website and luxury real estate brochure is great – but not as a standalone solution. In a partnership spirit, we help developers create the vision, visualize and package the entire brand experience, including the brand standards. The developers’ role is to deliver it.
If you also believe that luxury is more than a logo, pick up the telephone, we’d love to speak with you!
The Brand Foundation is a Dubai-based branding agency that specialises in the real estate sector,
with partners, associates and support services in the UK, KSA and India. http://www.thebrandfoundation.net