The Brand Foundation Launches its Start Big Initiative to support UAE-based Entrepreneurs

In celebration of Dubai’s World Expo 2020 success, leading UAE-based branding agency, The Brand Foundation (TBF) has today launched its Start Big Initiative, designed to support entrepreneurs with limited capital brand their businesses in a world-class manner from the start.

Professional branding services are typically within reach of start-ups with substantial financial backing, leaving self-funded entrepreneurs and those with limited capital with a dilemma… invest in my brand now or later?

“Having a strategically positioned, professional brand is often the difference between failure or success. Start-ups face stiff competition from more established competitors, and your brand presents a key opportunity to communicate your differences, maximizing your competitiveness and shaping perceptions about who you are and what you do right from the start, “ said Lisa Knight, Founder of The Brand Foundation.

Lisa believes that getting it right from the start is vital – so in order to make the decision easier for entrepreneurs TBF has devised an SME branding package that provides businesses with a branded toolkit of essential assets (such as a brand identity, website, corporate stationery) in order to excel.

Start Big was officially launched on 27 November 2013 to coincide with the news that Dubai has won the rights to host the World Expo 2020.

The Brand Foundation FZE

27 November 2013, United Arab Emirates

Telephone: +971(0)4 3116 650


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