Mangrove One – Holistic Real Estate Concept Launched

The real estate industry’s specialist branding agency, The Brand Foundation (TBF) is delighted to have completed Phase One scope of works for Mangrove One, an upscale residential development in Abu Dhabi. From the elegant box-bound brochure, the ambient external signage and the dedicated tenants life & style magazine – there is nothing ordinary about this real estate development.

luxury-property-brochure-branded-propertyThe unique luxury villas development is one of the first to deploy TBF’s holistic approach to property branding; adding value to developer and tenants, alike as the brand proposition is shaped around the day-to-day services as much as what the physical spaces provide.

Lisa Knight, TBF’s Founder said: “We are delighted to have had the opportunity to work with the owners, who shared our belief that real estate’s true value is realized in the long-term by engaging with and serving tenants excellently. By providing above and beyond what is expected from property management services and placing that at the centre of the brand equation, the likelihood of higher tenant retention rates increases, simultaneously creating demand. Higher retention rates and demand positively impacts the bottom line, and when push comes to shove our role is about precisely that. ”


The Brand Foundation is an independent, British-owned, Dubai-based branding agency that specializes in the real estate industry.

In other recent news, TBF has completed the branding of Conrad Dubai hotel’s commercial spaces, and welcomed Steven Richards, the senior creative behind some of the UAE’s most prolific real estate brands as Creative Director.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: